DKSH selling FOS-certified pangasius in Italy

Swiss market expansion group DKSH is selling Friend of the Sea (FOS) certified pangasius into an Italian retailer.

DKSH has recently introduced FOS-certified pangasius filets through its agent Varriale into Multicedi, a retailer operating in the Campania region of Italy.

Multicedi is the first retailer to offer FOS-certified pangasius to consumers in Italy.

“Italy has shown a strong growth in pangasius over the last two years, the focus however was on offering cheap product,” Thomas Schefer, area manager for seafood for Europe for DKSH, toldIntraFish. “Multicedi is therefore giving a strong signal to the consumers, showing that they are serious about offering products from sustainable sources, even if they are more expensive purchase.”

With 610 business locations in 35 countries — 590 of them in Asia — and 22,500 specialized staff, it is one of the top 20 Swiss companies ranked by sales and employees. In 2010, DKSH generated annual gross revenues of CHF 10 billion (€8.09 billion/$11.3 billion).

DKSH’s performance materials business unit is a leading specialty chemicals distributor and global provider of market expansion services for performance materials. The business unit sources, develops, markets, and distributes a wide range of specialty chemicals and food ingredients to business partners in the specialty chemicals, food and beverage, pharmaceutical, and personal care industries.
Source; VASEP
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